B2C Copywriting to Make Products Fly Off the Shelves

Copy has to deliver clear messages so customers know how you can change their lives. It must tell the brand story with words that sell. It’s not easy, but no one said growing a business would be easy.

Check out some of my B2C copywriting work:

Stepped Up Conversion Rates with Audience-Centric Copy

I wrote a website copy for a B2C eCommerce brand with messaging focused on the audience’s problem. I positioned the brand as the solution using concise and compelling language that turned product features into benefits. The audience-centric copy generated sales by achieving a 3.1% conversion rate.

Click-Worthy Website Copy with a Great Story

A website needs to tell a brand's story with as few words as possible. And those words must work together with the images and design to direct the audience to action. Whew. That's a lot of responsibility.

With Aklasu's website, I developed statements that solidified the brand's positioning centred on our target audience's problem. The thoughtful process and collaboration got Aklasu compelling website copy that improved bounce rates, and increased the average pages per session from 2.6 to 3.6 pages.

Content Makeover That Scored Big Results

Aklasu sells men's accessories online. They had a catalogue of articles but didn't receive much organic traffic. I edited The Colour of Envy: Pairing a Green Tie using concise language and optimized it for keywords.

My work increased the monthly traffic 5x improving brand awareness for Aklasu. I increased engagement too. Thanks to my edits, I doubled the number of pages per session and drove sales to the Forest Green Grenadine Tie.

Hi! I’m Jericho!

I’m a B2C copywriter who believes in delivering high-quality and results-driven copy that helps businesses grow.

Values that lead to success.

  • Curiosity

    CURIOSITY drives me to find the most interesting tidbits about any and all topics.

  • Open Communication

    No excuses and OPEN COMMUNICATION means we get the work done right (and on time).

  • Feedback

    We improve and create the best copy through FEEDBACK.

Let's chat!

When I'm not helping clients crush their goals, I'm out on a run, cooking something tasty or eating something tasty after a run.

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